Terms of Service

01 Acceptance of Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you or the entity you represent ("Client", "you", or "your") and Alityart Digital Growth Technologies ("Alityart", "we", "us", or "our"), having its regional headquarters at R.T Nagar, Bangalore, Karnataka 560032.

By engaging Alityart for digital marketing services, commissioning a website development project, signing a statement of work (SOW), or paying an invoice, you acknowledge that you have read, understood, and agreed to be bound by these Terms in full.

02 Scope of Services

Alityart provides specialized growth marketing and web engineering services, including:

• Google Ads PPC Management: Search ad group architecture (STAGs), Performance Max campaigns, display remarketing, negative keyword sculpturing, and Google Tag Manager conversion engineering.
• Meta Ads Media Buying: Facebook and Instagram creative strategy, dynamic testing, Advantage+ shopping campaigns, and Meta Conversions API (CAPI) server-side tracking.
• Website UI/UX Design: Custom Figma interactive wireframes, brand identity assets, responsive layout design, and conversion rate optimization (CRO).
• High-Speed Web Development: Custom web engineering in modular PHP, clean semantic HTML5, and utility-first Tailwind CSS, engineered for sub-second Core Web Vitals.
• Local SEO & GEO Optimization: Automated Schema.org structured data, Generative Engine Optimization (GEO) for AI engines, and Google Map Pack optimization.

Specific project deliverables, milestones, and deliverables are defined in individual Statements of Work (SOW) or monthly retainer service orders.

03 Advertising Budgets & Media Spend

To ensure total transparency, ad spend management adheres to the following principles:

• Direct Ad Network Billing: Advertising spend incurred on Google Ads, Meta Ads (Facebook/Instagram), or other ad networks is billed directly to the Client's corporate payment card or ad account credit line. Alityart never marks up ad spend unless explicitly structured as a unified media-inclusive contract.
• Client Account Ownership: The Client maintains 100% administrative ownership of their advertising accounts, Google Tag Manager containers, Google Analytics properties, and Meta Business Portfolios. Alityart accesses accounts via partner agency access.
• Budget Approvals: Alityart will never increase daily or monthly campaign budgets beyond the figures agreed upon in writing with the Client.

04 Fees, Retainers & Payment Terms

• Monthly Performance Retainers: Monthly digital marketing management retainers are invoiced at the beginning of each 30-day billing cycle and are payable within 7 business days of invoice issuance.
• Web Development Milestones: Website design and development projects are billed on structured milestones (e.g., 50% mobilization deposit, 25% on Figma approval, 25% upon final staging approval prior to domain launch).
• Taxes & Invoicing: All professional fees are quoted exclusive of applicable Indian Goods and Services Tax (GST 18%), which will be itemized on formal tax invoices issued with our GSTIN.
• Late Payments: Invoices outstanding beyond 15 business days may result in temporary suspension of active campaign optimization or development staging access until the account is brought current.

05 Intellectual Property & Ownership Rights

We believe in total client freedom and transparent ownership:

• Client Deliverables: Upon receipt of full payment for the relevant project phase, all bespoke deliverables—including approved website source code, Figma UI design files, custom advertising copy, and creative graphics—become the sole intellectual property of the Client.
• No Lock-In or Asset Hostage: Alityart will never withhold domain names, server credentials, code repositories, or ad accounts upon conclusion of a partnership.
• Pre-Existing Frameworks: Alityart retains ownership of its proprietary internal toolkits, code libraries, diagnostic scripts, and generic programmatic automation engines utilized across multiple client deployments.
• Portfolio Usage: Unless a formal Non-Disclosure Agreement (NDA) specifies otherwise, Client grants Alityart a non-exclusive right to showcase the completed website, anonymized metrics, and brand logo in our case studies and portfolio.

06 Performance Standards & Disclaimers

Alityart applies rigorous performance marketing methodologies, statistical testing, and data engineering to maximize campaign return. However, commercial prudence requires the following acknowledgments:

• Third-Party Platform Discretion: Google LLC, Meta Platforms Inc., and search engine algorithms operate under independent proprietary criteria. Alityart does not warrant or guarantee fixed organic search rankings, specific ad placement positions, or external platform policy changes.
• Conversion Variables: Overall revenue generation depends on multiple business factors beyond marketing delivery, including Client pricing, sales representative response times, product-market fit, and economic market conditions.
• Compliance with Ad Policies: Client warrants that all products, claims, and materials provided comply with applicable Indian advertising guidelines (ASCI) and ad platform policies. Alityart will not execute deceptive, non-compliant, or black-hat campaigns.

07 Confidentiality & Non-Disclosure

Both parties agree to protect and keep confidential all non-public commercial, financial, and strategic information disclosed during the engagement. This includes Client customer records, transaction values, internal CAC benchmarks, and Alityart's proprietary campaign setups. This obligation survives termination of the agreement for a period of three (3) years.

08 Term, Termination & Cancellation

• Flexible Retainers: In line with our performance-first culture, ongoing marketing retainers operate on a monthly rolling basis with no predatory lock-in contracts.
• Notice Period: Either party may terminate a monthly marketing retainer by providing thirty (30) days' written notice via email to the other party.
• Orderly Handover: Upon conclusion, Alityart will execute a smooth transition of all active campaigns, clean up tracking containers, deliver final reporting dashboards, and ensure the Client's internal team is fully equipped.